Personalization

We’ve all heard the term, “it’s business, nothing personal”. The truth is, to do well in business, you need a certain extent of personalized treatment. Potential, as well as, existing customers value customer-specific treatment. Fortunately, CRM software has made it easier for you not to worry about keeping track of every single detail about your customers. If you do a contrast on HubSpot Vs Salesforce, you’ll find that both focus greatly on marketing automation and personalization. When customers see that your business cares enough about them to address them personally, it strengthens the ties between your business and theirs.