Saturday, Aug 22, 2020, 1:04 pm

By:Tony Williams

#2 Guiness - $16M

Guiness made history by not using special effects in their $16 million dollar ad in 2007. Their simple ad took place in a remote village in Argentina with an elegant display of 6000 dominoes falling, one by one, to reveal the draught beer. Viewers did wait and then purchased, making this a highly successful ad campaign.