Saturday, Aug 22, 2020, 1:04 pm

By:Tony Williams

#4 Aviva Insurance - $13.4M

When unknown actors named Walter Willis, Eleanor Nancy Gow, Vincent Damon Furnier, and Richard Starkey appeared in an ad for Aviva Insurance to help them change their name from Norwich Union, they did more than help rebrand the company. They became well known celebrities named Bruce Willis, Elle MacPherson, Alice Cooper, and Ringo Starr.